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Crafted by Alain

Technical Director

Alain

Ritchie

Two decades building digital products and leading technology teams. Currently crafting immersive experiences at .

South Oxfordshire, United Kingdom
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About

Two decades of
digital craft

20+Years Experience
2Companies Founded

From startup founder to enterprise leader, delivering impactful digital solutions.

Technical Director with 20 years of experience blending strategic leadership with hands-on technical expertise across digital transformation, AI innovation, and creative technology. I operate across the full spectrum: from shaping business strategy and leading client relationships, to architecting solutions and remaining hands-on with emerging technologies.

My background spans two co-founded businesses, senior leadership roles across start-up, scale-up, and enterprise environments, and direct delivery of participative brand experiences for clients including Walmart, Bon-Jovi, GSK, TikTok, and Paul McCartney. Recent work encompasses immersive physical installations, AI-enhanced content experiences, and internal capability transformation through intelligent tooling.

I bring commercial acumen, technical depth, and the ability to translate creative ambition into executable reality whilst ensuring sustainable business outcomes.

Notable Work With
WalmartTikTokGSKPaul McCartneyBon Jovi
EXP
Career

Professional
Experience

Technical Director

Current
Neverbland·London
2021 – Present

Senior leadership team member responsible for technology strategy, innovation, client partnerships, and delivery. Lead distributed engineering teams through recruitment, development, and hands-on technical leadership whilst driving business development and strategic planning.

Immersive brand installationsAI-enhanced content platformsISO27001 & SOC2 accreditation

Head of Business Intelligence & Technology

Matrix APA·London
2019 – 2021

Executive leadership team member driving technology ecosystem transformation and data-driven decision making. Led company-wide digital transformation achieving significant productivity gains.

Cloud adoptionReal-time business intelligenceScalable data architecture

Head of Development

Matrix APA·London
2018 – 2019

Established and scaled internal engineering capability from inception. Designed custom ERP systems, implemented modern development workflows.

SDLC foundationsAgile methodologiesReal-time analytics

Senior Consultant

Intuita Consulting·Newbury
2014 – 2018

Delivered cross-platform analytics solutions and data-driven business improvement for enterprise clients. Created industry-first services enhancing user experience.

Enterprise analyticsInternal software capability

Co-Founder

Founder
Motivo·Newbury
2012 – 2018

Co-founded and launched SaaS platform from concept to market within four months. Built cloud-native coaching application integrating wearable technology.

Rapid executionWearable techCommercial validation

CRM Capability Manager

Vodafone UK·Newbury
2007 – 2014

Led technical teams delivering customer-facing CRM solutions aligned with business requirements. Managed end-to-end capability including architecture and infrastructure.

Enterprise CRMCross-functional leadership

Co-Founder

Founder
Slook Designs·Leeds
2006 – 2010

Co-founded design and application business, scaled through online and retail channels, and achieved successful exit.

Successful exitE-commerceRetail channels
What I Do

Core
Capabilities

Bridging the gap between strategic vision and technical execution, from boardroom to codebase.

01

Strategic Leadership

& Client Partnership

  • Business strategy development
  • Client relationship management
  • Commercial planning
  • Cross-functional collaboration
  • Value articulation
02

Innovation

& Technical Excellence

  • AI integration
  • Emerging technologies
  • Cloud architecture
  • Rapid prototyping
  • System design
  • Hands-on delivery
03

Team & Organisational

Development

  • Building distributed teams
  • Mentoring technical leadership
  • Culture development
  • Operational transformation
04

Entrepreneurial

Vision

  • Market opportunity identification
  • Business creation & growth
  • Startup execution velocity
  • Resource optimisation
Stack

Technical
Expertise

Languages & Frameworks

TypeScript · JavaScript · Node.js · React · Next.js · Ruby on Rails · GraphQL · REST

AI & Emerging Tech

LangChain · Mastra · Vercel AI SDK · Prompt Engineering · RAG · Agentic Workflows

Cloud & Infrastructure

AWS · GCP · Azure · Vercel · DevOps

Data

PostgreSQL · MongoDB · Redis · Redshift · Analytics

Tools & Workflow

Cursor · Claude Code · GitHub · GitLab · AI-Assisted Development

Approach

Agile, wagile, waterfall — whatever it takes to get it done. Pragmatic delivery that prioritises outcomes over process orthodoxy.

Beyond Work

The Rest

Education

BSc Information Systems

Leeds Metropolitan University

2002 – 2007
Community

Treasurer

Blewbury Pre-School

2022 – Present
Interests
Dad life · The great outdoors · Tech innovation · Running · Cycling · Fixing & making things